Truth About CBD

The Truth About CBD

As we watch the litany of legislators, regulators, and politicos flip their positions on Cannabis and appear to have re-evaluated its immense potential for good.  Upholding their belief in Cannabis prohibition for the last 85 years has proven to be untenable politically, yet many patients are left in an arguably worse situation regardless.

As an author, and publisher who personally tests, reviews, and recommends high quality CBD products for sale, I hope our members at Cannabis Animus and visitors will appreciate some important truths about CBD in 2019 America.

Many of our members have inquired about the products they are taking and visitors inquire daily about the efficacy of CBD products they are considering as medication.  It is with this in mind that a good look at 3rd party CBD product testing, analysis, and disclosure to consumers is timely.

CBD Is Definitely Big Business

We all know this! Well, perhaps not as acutely as you could.  It’s huge!

From Forbes.com to Fool.com, it is estimated that the trend is running at about $20 Billion estimated in entrepreneurial revenue (pre-tax) from Cannabis products in 2019.  Now we see CBD products showing up in liquor, convenience stores, gas stations, and even health professional offices!

Nationwide sales for CBD in 2018 were estimated between $600 to $750 Million.

It’s expected by the forecasters in the business to hit $6 Billion for this year 2019. So much for pessimist forecasters.

CBD Testing Demand Increases

So since the secret about the benefits of CBD therapy is no longer much of a secret, all of the scammers and Internet marketing gurus are lit up like Christmas Trees and moving their assets to other rocks to crawl under while they take advantage of “the next best thing” to monetize.  After all, the marketer’s motto is always “Give ‘em what they want”.

Regulation

As with any substance turned from “bad” to “good”, citizens from criminals back to law-abiding Americans, federal regulators are required to tap dance their way around themselves.  For example, the FDA (Federal Drug Administration) is currently rendered impotent and only warn manufacturers to not make false claims about their products. As yet, they haven’t seized control.

CBD (cannabidiol) is not even considered a dietary substance by the FDA even though we all know it is one of the most healthy available to us for thousands of years.

As a result, there are no effective regulations and testing requirements for Cannabis product manufacturers.

FDA Logo

This is especially true for CBD product manufacturers due to its non-toxic, non-psychoactive, and non-addictive characteristics as opposed to “medical marijuana” which comes with tons more political baggage.  See below for more information on legislative and regulatory changes that are affecting the commercialization of Cannabis (Hemp) and CBD.

CBD Product Testing Results

One of the results of my research on this subject revealed that a testing facility called Evio Labs measured results from products manufactured by over 400 companies.  Bio-chemists evaluated the results after testing for how much CBD was actually contained in the product compared to what was provided on the labels.

Their data showed that 25 out of the 35 tested did not contain the amount of CBD claimed on the label, and some had no CBD in the product whatsoever.

CBD in the form of Gummies were found to be the most often type of product to be low or no CBD.

CBD Product Testing Equipment

Chris Martinez, the owner of Evio Labs explained that, more often than not, their results from the sampling showed that most of the products tested did not match their claimed CBD content regardless of the explanations offered by those manufacturers in response to the test results found.

Ironically, there seems to be a direct correlation between advertising claims as “The Highest in CBD” were, in fact, low to absolutely no CBD whatsoever.

Check out this ____ minute video that is quite descriptive on their Test Results.

Testing Results Deserve Your Attention

I’ve personally tested over 100+ CBD products as part of my work as an author and publisher of CBD product reviews.  As opposed to even a year ago, I find that the high-quality brands all have QR Codes on their labels which are intended to be scanned by the consumer using the camera on your smartphone or mobile device.

What could be more convenient!  Simply scan the square-shaped, black & white image (if available) with your smartphone's camera, and you will be provided the 3rd Party Test results of the exact batch from which your product’s container originated.

Any self-respecting, conscientious, and worthy manufacturer will have this QR code image on all of their product’s labels.

You’ll discover truth about their CBD products within seconds.

Image of QR Code for CBD Living Tincture Oil
Testing CBD P{roducts
CBD Living Tincture Oil

Changes in Regulations and Legislation

The truth about CBD is that mutative laws, regulations, taxes and other bureaucratic power mechanisms along with Big Banking, Big Pharma, Insurance Companies, and big money players are all vying for position.  This obfuscation buys these players time.

Meanwhile, those of you who want to know “the truth” may find it a bit elusive.

Never-the-less, people like you and me are ultimately responsible for understanding what is going on if we want to optimize our experience and opportunity as patients and consumers… and TAXPAYERS!

New CBD Regulations

Following is a list of important and highly relevant changes related to CBD, Cannabis cultivation, and myriad Government influences:

  • Late last year, the FDA approved its first CBD based drug called Epidiolex.  This well-planned introduction coincided with the passing of The Farm Bill.  Growers, distributors, and retailers still face discrimination in the form of risk premiums for banking and merchant transactions along bans from PayPal which is actually illegal.

  • The Farm Bill opened up the cultivation of “Hemp” which is defined as the genus and species of “the plant Cannabis sativa L. and any part of the plant, including any part of the plant including the seeds thereof, and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with delta-9 tetrahydrocannabinol concentration of no more than 0.3 percent on a dry weight basis.

  • The Federal Drug Enforcement Agency (DEA) finally rescheduled some CBD, but somehow came up with a new classification of “Legal CBD” to be only those products or plants that contain less than 0.1 percent  tetrahydrocannabinoils (THC and its bio-chemical relatives) in order to be safe under re-classification under Schedule 5 of the Schedule of Harmful Drugs.  This means that most all Hemp Products are still considered Schedule 1 as most harmful even beyond cocaine.

  • CBD in Foods and dietary supplements are being purchased at neck-breaking speed and volumes to the tune of $500,000 Million per month while the FDA Commissioner Scott Gottlieb states that the Food, Drug, and Cosmetic Act (FDC) upholds its position that it is illegal for any party to introduce drug ingredients like CBD and THC into the food supply.  This says something very clearly about the FDA even though they are not clear.

  • Physicians and health professionals are federally prohibited from selling or prescribing any CBD product other than the Epidolex brand manufactured by the drug giant GW Pharmaceuticals for treatment of epilepsy.  No other manufacturer/brand can be prescribed regardless of the physician’s personal knowledge, Hippocratic Oath, or personal opinion on its benefit for their patients (unless you suffer from symptoms of epilepsy).  But physicians are allowed to prescribe “marijuana” on a State by State basis.  The smoking lamp is lit, just no CBD.

  • There’s a ‘patent’ land grab that has been going on for some time now, and the Federal government’s position is that they have patented all the derivatives of Cannabis plant and its seeds not to exclude plants that haven’t even been grown yet.  Among other legislative slight-of-hand is the fact that Cannabis, CBD and Hemp patents “must meet statutory requirements… and therefore, can be challenged in Federal Courts and the U.S. Patent and Trademark Office”.  Make no mistake about it, the Federal Government reserves the right to challenge even intellectual property by citizens who ‘they’ feel are not thinking clearly enough.

  • Search engines like Google and social media platforms like Facebook do not allow CBD, Cannabis, or “Hemp” advertising… but they are dying to!  Can you imagine the revenue they are passing up?  Ever wonder why?

Summary

I’ve been in the “CBD business” before people even knew what it was.  I’m 60 years young and I hold advanced degrees in business and marketing.  I feel I can share the truth about CBD because you can handle the truth.  You want the truth.

Marketing is a creative activity.  But it’s not necessarily going to deliver the product that you are looking for.

Consider orienting yourself toward CBD Products that show a QR code on the label where you can capture 3rd party test results.

The truth starts with getting the amount of the valuable substance that you are supposedly paying for, as well as being assured that you are not ingesting pesticides, heavy metals, or any other unhealthy or unwanted ingredients.

CBD Lab Testing

High integrity manufactures will go out of their way to make sure you understand what they are truly offering, so be sure to use the tools that are available to you on your smartphone.

If you want to know what’s in the products you are choosing, then don’t buy products from unfamiliar companies that don’t readily provide you verifiable product ingredients and answers to your questions from knowledgeable customer service staff members or managers.

Hope this helps bring you up to date.  Please consider leaving your comments and questions below!

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